Since 1983, WEK & Associates has been a trusted partner to leading manufacturers in the pool and spa industry. With decades of experience, deep market knowledge, and strong relationships across every level of the industry, we help manufacturers, distributors, and dealers grow their business and strengthen their product lines — all with the professionalism and integrity that define our company.

Our team combines deep product knowledge with years of field experience to deliver unmatched market insight and dependable service. Relationships are at the heart of everything we do, and with one of the largest and most established sales forces in our territory, our representatives work closely with distributors, dealers, and industry professionals to understand their needs, strengthen partnerships, and deliver value for the manufacturers we represent. Our regional presence and personal approach ensure that every customer receives the attention and support they deserve.